Heidi Nazarudin needs no introduction. She is a celebrity fashion & lifestyle blogger and one of the top U.S.A fashion/digital influencers. She is also founder of www.theambitionista.com and The Blogger Babes, a multi-influencer campaigns, events and blogger education platform for fashion and lifestyle bloggers.
Heidi started her instagram account with only 4 followers! Today, she is verified on Instagram with more than 400,000 followers.
An intense traveller who is addicted to caffeine, Heidi was the official lead influencer for the 2016 Kuala Lumpur Fashion Week Malaysia.
Love her on instagram on @theambitionista
Can you tell our readers about yourself and www.theambitionista.com
I was a former investment banker who discovered my true passion lied with fashion. I started taking writing classes to improve myself after work and became a freelance fashion writer. I eventually became a ghost blogger for a few fashion blogs and did that for a couple years before starting my own blog.
What is your inspiration?
I am a very visual person and I am always inspired by what I see. There is a reason I am following 7000 accounts on my Instagram – from artists to dancers to ocean explorers and even to a lady of undetermined ethnicity nor nationality (because she only has posed photos of her pedicured feet … and she has posted almost 6000 photos of them!), every time I scroll down my Instagram I get a glimpse of something extraordinary.
You are the queen of influence, how were you able to achieve that? What brands have you worked with and what projects have you worked on?
I think the key is to develop a strong brand i.e honing in to what it is about you that makes you unique. There are a million fashion bloggers out there, why would someone notice you over them? It may take a while – weeks, days or even months but it is important to always ask that question. I’ve worked with many brands at this point – Armani Beauty, Revlon, SK-II, Mont Blanc, Godiva, Banana Republic. I am currently working on two books and I’m starting a fashion line – all within 2017 and needless to say I am beyond excited.
You are a super busy woman with high profile collaborations to your credit. What advice would you give upcoming fashion bloggers who desire such partnerships and collaborations?
A VP of a very big marketing agency in NYC said this line to me that I constantly repeat to myself : If you want to join an exclusive country club, you have to look and behave like the people who already belong there. What he means is that if you want to work with let’s say Armani, you have to look at what kind of visuals they gravitate towards as well as which bloggers they are already working with and compare your content and brand with what they have. I am not saying you have to wear Armani (although that would help), but you do have to pay attention to the quality of your visuals and what brands you are associating yourself with. Work with only good photographers and post only the best images. More is not better. And lastly work with other brands that are similar to those you aspire to. For example, I knew I wanted to work with Armani from Day 1 , so I worked with local small boutiques, high street brands and even thrifted to be able to take photographs that looked on point .
You have a lot of followers. Do you ever get unfollowed? How do you maintain your followership? And was there ever a time you had like one follower?
I don’t know if I ever get unfollowed but I’m pretty sure it happens. I frankly don’t think that is something anyone needs to care about as long as they are genuine and maintain a feed that is curated to what they want to represent. I think I started out with 4 people on the first day I started my Instagram account – my 2 brothers and my cousins.
What inspired you to start Blogger babes?
It was loneliness mostly. I didn’t know many other bloggers living in L.A so I decided to start a meetup group and I thought – hopefully 5 people would join. The first meeting was at a cafe in Santa Monica and we had 12 bloggers join up and I remember being so happy meeting these 12 very lovely ladies – women who understood my #bloggerproblems, Lol. And now we have 20,000 members in the US . I still feel it’s amazing how this started.
Any advice for the stylish working woman?
“Remember it’s only clothes so never be afraid to try something new and unexpected. After all, if you don’t like it you can just take it off.”
Nudes or Colors?
If I had to choose – colors. I like vibrancy.
I am a very visual person and I am always inspired by what I see. There is a reason why I am following 7000 accounts on my Instagram – from artists to dancers to ocean explorers and even even to a lady of undetermined ethnicity nor nationality (because she only has posed photos of her pedicured feet …